Heineken

platforms

Problem

Heineken Hungary’s aim was to have well-educated barkeepers and tappers in all pub around Hungary, where customers can ask for a beer or info about Heineken products, beer tapping or brewing.

Solution

Quiz bot

after the game the bot guides the users with tips and a useful FAQ in its menu

Successful campaign

Quiz bots have immense potential for promotional campaigns, employee training and lead generation

Free text FAQ

This function not only reduces time and costs but also increases user experience

GDRP handling

The chatbot runs with full GDPR compliance

We built a quiz bot called “Viktor the Master of Beers”. Its personality is based on an actual Heineken employer.
The bot asks a few questions (generally about beer types, product information, etc.), tells the users when they are right and when they are wrong, and then once the quiz is done, it calculates a score and a prize. It also guides the users with tips and a useful FAQ in its menu.
It’s intuitive, entertaining and an easy way to get information or educate people online playfully through chatbots. Thus, people are more willing to click on a quiz bot than reading a long paper or filling in a form.

Quiz bots have immense potential for promotional campaigns, employee training, lead generation regardless of what industry you are in.