British american tobacco
platforms
Problem
It’s not easy to communicate with 6000 tobacco shops and the sellers that are working in them.
That’s why our client needed an innovative, internal communication channel to handle their formal communication with the sellers more efficiently. Not replacing, but complementing their existing CMS system, they wanted to create a common, user-friendly information channel that is also able to navigate sellers directly to their main official internal site.
Solution
Excellent FAQ
The bot is teached to answer correctly to all the frequent questions
Flow of information
From roll cigaretts to rolling paper, the bot knows everything
More client touchpoints
better user experience under less time with decreasing costs
CMS integration
We completed the existing CMS system
We developed a chatbot to help and provide a flow of information to tobacco sellers. Out bot has a broad knowledge base with more than 160 FAQ topics from e-cigarette to rolling papers. Push messages are mostly used for driving traffic to the official site, but it also useful for sharing any immediate information. Sellers sign in through strict authentication due to the CMS integration.