Client: Viber
Location: Southeast Asia, Great Britain, Wales, Australia
Date of implementation: 2019 June
Platform: Viber
Take a look at the case study
Situation:
In May 2019, cricket-loving countries – such as Bangladesh, Sri Lanka, Nepal and so on – were eagerly awaiting the start of the June Cricket World Cup held in England & Wales. Accordingly, Viber saw a major spike in user growth during the tournaments with the excitement and fanfare surrounding the game. Indeed, this is where Talk-A-Bot chatbot solutions and Viber’s aim came together and we started to work on the World Cricket Bot.
Solution:
In cooperation with Viber, we delivered our sports game bot, within 7 weeks. To put it simply, the World Cricket bot’s main aim is to promote the Viber platform in countries where cricket is a national sport. It does so by offering a cool platform to get information about the game, predict results and win. Not only is it intuitive and entertaining, but it is also easy to use. Incidentally, game or quiz bots have immense potential for promotional campaigns, employee training, lead generation regardless of what industry you are in. Aditionally, they provide an effective marketing tool for event promotion too. Furthermore, the bots mean more engagement. “Engagement” is perhaps the most valuable resource a business can tap into. Also, a new way to increase conversion or re-engage cold leads.
Functions:
- Send a reminder every morning for the matches of the day to make predictions – users get a daily reminder about the upcoming Cricket matches.
- Allow users to place bets – users are able to submit the predictions for each match for 3 questions (guessing for both teams)
- Leaderboard – There are Global and Country Leaderboards, to see the most important thing: Cricket World Cup scores!
- Invitation system – users can invite friends to play with or challenge them to predict better
- Share information about the match schedule and the previous results
Results:
- 175400 total users
- 101379 subscribed users
- 46839 total predictions
- 40 000 new users within one day
- 12 000 predictions within one day
- 6021 coupons prize
- 7871 stickers prize
- Top 5 countries: Nepal, Bangladesh, Sri Lanka, Great Britain, Australia
