Recipe portal – Nosalty bot

Recipe portal – Nosalty bot2018-09-06T09:46:45+00:00

Project Description

Start:

December, 2016.

Goals:

  • Redirected to the website
  • Recipe recommendations based on keyword search

A 6 weeks campaign period resulted

246 789 new bot users
With the bot, Nosalty could open to a new target group: to men who had been difficult to reach before and nearly half of the botfriends are male

Botfriends

300 104 users
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