F8 Conference – Whats next, Zuckerberg?

After the Cambridge Analitica scandal, Facebook F8 Developer Conference was organized again and the newest developments were showed to the public.

Despite the data scandal, David Marcus Head of Messenger announced that Messenger now has more than 200,000 active developers and 300,000 active bots (up from 100,000 of each a year ago), which facilitate 8 billion messages between people and businesses each month — up 4X since last year. This means Facebook’s power is undiminished and chatbots are the future.

First, they announced that the application reviews – which were temporarily stopped due to the scandal – restart. It’s a great news for the developers such as Talk-A-Bot although there was no question with this. Soon we’re going to launch many new chatbots of high priority, stay tuned!

Marcus also listed the future innovations around Messenger and Facebook:
Finally, they realized that less is more, users will get the promised simplifications to Messenger’s interface. The app’s quest to embrace businesses, bots, Stories and visual sharing have made it bloated. Marcus wrote in January that “The app became too cluttered” and they will be paring it back, but we’ve only seen more features stuffed inside for Messenger’s 1.3 billion users.

Today, though, CEO Mark Zuckerberg showed off a stripped down new design for Messenger that cuts out the games and camera tabs from the navigation bar. It was also announced that a night mode will be part of the redesign that Marcus says is supposed to be coming “very, very soon”.

In 2016, Facebook got serious about translation, switching from Microsoft Bing’s technology to its own stack. Facebook already offers translation for News Feed comments and posts, but now they expand this feature to Messenger too (first only in the U.S). If I would like to rent my flat on Marketplace, but my landlord only speaks Spanish Messenger recognizes this and helps to communicate.

The new feature is useful for TaB too cause it increases the number of our aimed markets and the usability of them. It’s also a great confirmation that we really don’t have to develop a voice-based chatbot, so the operation system or Facebook does it instead of us.

Augmented Reality

Augmented reality, (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information. For example, through a mobile phone’s camera, you are able to see special information at special places – in front of a shop or above a book you see a 3D model.

Businesses can now build augmented reality experiences directly into Messenger. Marcus told, “If you’re a brand and you want people to experience AR at scale, there’s really no way to do that. “Snapchat might offer branded AR, but there’s no way for a business to message you about it or pull you back into a conversation with a chatbot afterwards to turn your excitement into sales.

Now when people interact with certain businesses on Messenger, they can be prompted to open the app’s camera and use a pre-populated brand-specific AR effect. They can then return to the conversation, or shoot a photo or video of the experience and share it with friends or purchase through a chatbot.

AR naturally forecasted with a huge impact. Perhaps it’s still a bit early for the mass market because it’s not yet entirely user-friendly but Messenger as a popular platform can make it big. Talk-A-Bot will be highly engaged with AR-VR in its research and development activity.

Built-in natural language processing

Facebook Messenger is letting businesses use its “built-in natural language processing” feature that launched last year within their Page inboxes. That way, when their followers message their Page, Facebook can automatically cobble together previously given answers to respond automatically. For example, if a Page is frequently asked questions like “what are your hours” and “when are you open”, they might create a “store hours” entity via the Page inbox training that can be sent when a question about store hours is recognized. The simplest chatbots will be smarter with the feature so they can use key-words to understand users, it’s great. Although made us smile, cause Talk-A-Bot’s NLP system’s supports natively more than 50 languages moreover we analyze the users’ messages within the chatbot application instead of sending personal date out to an internet-giant for analyzing. We still have this advantage, particularly because finance, banking, state firms, pharma sector necessarily need data privacy. Viber platforms more advantage is encrypting which is fundamental for those serious functions such as chatbanking.

F8 showed Messenger and Whatsapp platforms monetization is more about the business use and the future of chatbots. Exciting months are coming!

Sources: www.techcrunch.com/2018/05/01/facebook-messenger-translation/

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